Ah, a fresh new day and already we have heard news of a new lawsuit filed against Julep by Zoya (Art of Beauty). Granted the file date was back in August but perhaps we only heard of it recently.
Granted, it doesn't take much to backtrack the quick history of Julep since their real public push when they started their Maven program.
These blogs featured issues with the Maven program only a few weeks ago:
http://oncebittenblog.blogspot.com/
http://alapeach.com/
http://imperfectlypainted.blogspot.com/
http://www.thepolishaholic.com/
http://www.squarednails.com/
http://kittypolishnbags.wordpress.com/
As well as seen over on the Beauty Bar at TPF:
Julep Thread on TPF
If you want the rest of the information regarding the lawsuit, please see this site as someone has kindly paid and purchased the documentation with the filing. Looks like Julep has a bigger fish to worry about than all of the Mavens complaining about relevant issues. Granted, it was probably a poor idea to name your polishes after girls names much like Zoya has been doing, but I'm not in the "know" enough to have an idea if you can trademark or protect a naming right on polishes as part of your brand appearance. If someone knows, please weight in! I love learning more about this stuff, since my background has nothing to do with law or political science!
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